From South Africa's flower farms to your florist's cold room in Durban.
MSN Floral Imports is the sourcing and logistics side of the business. We bring in fresh-cut roses and flowers from growers across South Africa, and manage each shipment from the moment the supplier invoice arrives — checking off every product line, every box, every stem — through to allocating stock against the florists and clients it's destined for.
Where a single box needs to be shared between two clients, we split it by stem count rather than by the box, so nothing gets wasted and nobody's order comes up short.
Floral Sense CC is a wholesale and retail florist based at 14 Travertine Crescent, Briardene, in Durban North — known locally for its bouquets, roses, and flower gifts under the promise "Say it beautifully." MSN Floral Imports draws on that same premises, relationships, and floristry know-how to bring fresh stock into the local market.
Freshness is set the moment flowers are cut, so the fewer hands and the less time between the farm and your florist, the better the stems hold up. We keep the chain short: growers, transport, our own sorting, and straight out to the florists we supply.